Is SEO worth it?

Is SEO Worth It? The SEO Pros-And-Cons. Is SEO DIY A Better Approach?

The pros-and-cons of DIY SEO or professional SEO. Generally speaking, one can not have a sanitised debate over the merits of SEO. It's in the nature of the beast that internet marketing, to capture client contacts, is powerful stuff and peddlers of SEO can become infected by its power.

Is SEO worth it, well a simpler way of questioning this is: 'Can you run your business from connections and business cards only?' If you can run your business in this way then your website visitors may seek you out simply by utilising your company network / referrals and Google searching for your business name. Under these circumstances the only thing that you need to do is to protect your business name on-line.

If the answer to the referral query tends to be that your business requires national, or competitive market entry, then there are quite a few learning curves to gaining full distinction. Certainly one of the lessons as you go along may be 'a good looking website can also (frequently) be a fancy looking site with no traffic.'

Let me tell you a true story. A very good award winning international wedding professional photographer based in London works with A-list types. He believed his web designer company and paid top dollar for his website. Then, unknown to him, it gained a few Polish website links hidden within his website built in flash. I can not express to you how damaging this was for his web page search rankings and his web traffic. That is all now fixed but I can tell you that this fancy looking web design company continues to abuse their clients.

If any business starts by themselves then they are on the way to realisation which is a pre-requisite to having trust in your web designer. The first step is: 'They will need to purchase their own domain name and own it themselves.' In future, someone like me will not be needed to rescue it from any defunct website business which fails to renew it online. In contrast, a successful business can fail to renew its domain registration but then it is simply only a temporary problem. What happens when a domain name is the property of the business and the business needs to wind-up? May I suggest that you register domain in your personal name and rent them back to the business? Have a look at what the liquidators and insolvency practitioners do with company domains.

Seek legal advice at all times.

Your web developer needs your trust but a minimum level of client knowledge and awareness is needed.

It takes time to learn the SEO pros-and-cons to best use the internet but it cost less than being abused by dishonest people peddling the internet and SEO.

DIY SEO at least gives you an understanding of the internet and allows you to appreciate a good web designer who really understands SEO.


We are local to Milton Keynes
so if you need to make a start on SEO in Milton Keynes
you can contact us on

01908 880777


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