SEO Milton Keynes

When small business suffer in recession they turn to PPC.  It is easy to start and as long as you are willing to pay the price you will get some traffic.

 

Small businesses do this to either fill a gap in their sales expectation or, worse still, simply have enough work coming in to utilise fixed cost resources which would otherwise cost them money anyway.

The problem with this approach is that PPC is an auction system where the highest positions are allocated to the highest price paid.  A small decrease in sales leads to a larger increase in competition and therefore the price paid.  It is like financial gearing only an escalation in costs rather than an increased return on investment.

This is very bad news for your profitability.  PPC adverts depend upon your landing page quality. If the quality is not in tune with the advert then the PPC cost is greater to achieve the same position on PPC.

You can not get away from the need to make your website match and perform well in terms of SEO.  The return on the SEO tuning effort occurs with natural organic ranking and any additional PPC campaign traffic you purchase.

PPC has its place in SEO.  From purchased traffic you can quickly gather search phrase keywords data via live and real onsite visitors.  This is, in fact, the only real option for a new site until properly implemented SEO can take its place.

SEO relevance and tuning are essential

You need to beat your competition, drive traffic and adapt to changes.

We can help you do this using SEO to correctly balance words.  Your website will be able to chase and capture relevant traffic. We can examine and integrate changes to rectify weaknesses and go after top ranking positions.

 

Read more about SEO?


Try SEO on Wikipedia

 

We are local to Milton Keynes
so if you need to make a start on SEO in Milton Keynes
you can contact us on

01908 880777

 

high performance ssd vps