MK web developers should be careful with their words and branding

Website developers should care about websites, brands and reputation

Milton Keynes website developers should care about what is spoken of in their own name?

Website developers should always care about their on-page SEO website content but Google word association goes beyond website back linking into website branding and the reputation of words themselves.

Almost all SEO consultants will say that website back linking gives website reputation and will infer benefit to your website. This is quite true but it also misses out on an important and growing trend in Google. Google understands words in sophisticated ways so that 'installer' is understood as 'fitter' but it goes much deeper any simple thesaurus method. Your company's contact number is connected with your service. True, try a pay per click keyword search for your own company's main telephone number. Look at the relevant keywords being associated by Google itself when you simply search for your company telephone number. A thesaurus can not do this, it is a deeper word association and branding employed by Google itself for your website.

How can Google associate your main company telephone number with your services?

Very few sites link on their telephone phone number so let's immediately get away from the idea that linking is the begin and end of all SEO optimisation. SEO optimisation uses word association and also how the words are commonly used together with words such as your telephone number. For this reason you must be extremely worried about what is said in your own name and the reason why you should manage the content copy of your promotional articles.

Outsourcing is not really a bad thing in itself. The world wide web is built upon the concept of equality and equality to market and to publicise oneself. All of us benefit from the development of emerging economies. The key factor will be to handle what exactly is spoken in your own name as well as where it is spoken. To do this you have to build relationships of monitored trust under firm contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company as well as its phone number are by now on the web even if you don't have a website. The relationship of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new internet site so Google comes along and also gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or later on.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed and back linked.

Next time an outsourcing sales person hard sells SEO solutions to you, while only understanding keyword linking, you merely follow your gut reaction and put the phone down - it really is the better option.

 

We are local to Milton Keynes
so if you need to make a start on SEO in Milton Keynes
you can contact us on

01908 880777

 

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