Getting a website ranking

How do we get your website ranked in Milton Keynes?

A Milton Keynes client website design must be based upon your client's trade or target business keywords plus:

  • Milton Keynes
  • Northampton
  • Buckingham
  • Bedford

That's basic SEO Milton Keynes optimisation. The difficulty comes when trying to figure out the correct balance of appearance, SEO and efficiency of off page back links.

First consideration, of any Milton Keynes web developer, should be to use balanced page content with reasonable text to describe their client's trade or service. Having targeted for our likely prospect traffic we must still remember to encourage web visitors to make contact or have sales conversions.

Take an example of Pay-Per-Click. In our view it is pointless to spend on Google Ad-Words if a Milton Keynes targeting website is not properly ranked and sensitive to the target audience website prospect. The client website has to feel attractive to the client marketplace. Before you pay for Google Ad-Words you should get these optimisation and presentation aspects correctly balanced for the best chance of prospect sales conversion. The site must perform first before you simply put money into generating traffic. A poor conversion website will often have web visitors rejecting the website in less than ten seconds!

You have to be sensitive when you use words on a client website. You can not simply stuff SEO words into headings and articles when you are trying to achieve Milton Keynes targeted traffic searches. Subtlety has a part to play here because you can not litter a page with excessive repeated content - remember, that's too obvious. It also leads to a poor presentation and poor conversion.

We consider that Google has the most advanced word analysis systems on this planet. They will detect and mark down repeated phrases and simple tricks which look shoddy. As a professional web developer you can not afford to take these risks.

We must always remember that a fully optimised site, for a search engine, must also enable the customer to be comfortable contacting the client with a purchase or contact email details.

We consider that Google has the most advanced word analysis systems on this planet. They will detect and mark down repeated phrases and simple tricks which look shoddy. As a professional web developer you can not afford to take these risks.

We must always remember that a fully optimised site, for a search engine, must also enable the customer to be comfortable contacting the client with a purchase or contact email details.

IMPORTANT

It is also important to remember that any client can have numerous business areas and objectives. When you have many business areas we recommend separate sites for each business. You will then prevent any compromise of the trade town optimisation. It is better to have two or more sites with separate and clear business objectives each with their own reporting channels. The two sites can link to each other and if one site finds relevant business traffic it also helps the other site via the link. So if you operate two or more businesses in Milton Keynes think about having two separate sites - it's better for the website user as well.

It is all about 'balance' with the 'top and tail' thirds of any page text having your keyword territory content whilst also keeping to a good clean presentation standard.

The general rule is keep your web page presentation clean and simple so that the sales message gets through. Words and text are important but you can spend all those words elsewhere on the site to capture the long tail queries. This balance of emphasis will be understood by most web visitors as well as the search engine. You therefore require a clean website SEO design to convert Milton Keynes consumers.  The two items, here in bold, are part of MY keyword strategy!

So when any MK web developer considers search engine optimisation in Milton Keynes they should learn their balance of words and promotional structures, and their good clean HTML code and CSS style sheets.

 

We are local to Milton Keynes
so if you need to make a start on SEO in Milton Keynes
you can contact us on

01908 880777

 

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