Zero Value Black Hat SEO Overkill

Some SEO (Search Engine Optimisation) professionals utilise quick and dirty ways to achieve results for sites which offer no real visitor content value. Can this be beneficial, will the results last over time and what is the value of looking like a fraudster?

If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?

There is a growing problem with SEO since many poor quality professionals are in this sector. There exist no real SEO qualifications and they can never exist due to search engine changes over time. This is a big problem as these, so called, consultants can get a white label pack of SEO consultant software solutions. They then brand pricey reports to their image and, within thirty minutes, they look like they are a well established SEO consultant.

Your on-site or on-page website words ought to relate to your industry or services you sell. Yes, this appears so basic but check out how many sites don't do this simple thing. You must make sure that you give due regard to keyword search volumes while also balancing this with your client knowledge and your own industry customer purchase intent keywords. The key phrases may be simple, or they may be various, but they should match your knowledge of your industry sector. Any good SEO consultant in Milton Keynes may add to these purchase, or contact intent, keywords and the website company owner is the person that makes the concluding decision. Would any company owner want it any other way when the online world is a market gamble of odds and potential clients?

When white label SEO is so widely used and oversold you find that people in business begin to have a hunch of software automated, pricey and half hour generated SEO. If the real SEO consultant is not careful then they get sucked into reacting against this trend and move towards black hat SEO snake oil. The legitimate consultant could drop their standards by introducing hard hitting and unsubtle websites just as promotion. That's SEO websites with no real intention of visitor conversion or imparting any content value.

I have been guilty of this myself. The overall impression it leaves is one of web visitor 'hate of spam' where no value can be found on the high ranking website. I'm now reformed and don't go near black hat SEO. I now go with the premise that the visitor has already given something to you, their valuable time. The implicit contract is to offer something of value in return for their time.

I also believe that it is correct and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.

If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.

This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.

Black hat SEO isn't really a good market for any SEO consultant to aim for.

We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.


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